Our Client Work
A selection of short stories that illustrate our expertise.
To learn more about how our rich experience can benefit your brand, please contact us.
Clif Bar
Integrated Marketing Plan Development and Execution
CLIF retained BTP to define the roadmap for the brand’s first-ever engagement with teens participating in traditional sports. We developed a multi-dimensional platform to introduce athletes and their influencers to the brand’s portfolio of sports performance products.
Corona Beer
Positioning, Brand Essence, Product Portfolio Development
Corona tapped BTP to help articulate the equity of the Corona masterbrand and develop unique and leverageable positionings for their sub-brands, which are now being used to guide the creation of distinct marketing communications.
Quaker Oats
Agency Search, Selection & On-Boarding
The Quaker Oats Company put its PR account out for bid and asked BTP to manage the RFP process. BTP helped select an agency partner and facilitated a training workshop to help optimize the agency partnership.
Champlain College
Brand Essence, Big Idea, Content Execution
Champlain College wanted to communicate their unique message of “not just learners, but doers.” They partnered with BTP to create a highly successful marketing campaign called the “Champlain Rules.”
Culligan
Brand Framework & Strategy Development
Culligan was looking to reinvent and rejuvenate their brand. BTP used multiple rounds of consumer qualitative to help develop a new brand platform for the Culligan masterbrand and multiple product lines that will serve as the basis for future growth.
Pfizer Consumer Healthcare
Marketing Team Training
BTP conducted a series of marketing team training workshops to help the Pfizer marketing organization become more consumer-centric and employ a more unified and formalized approach to consumer marketing building blocks.
