Our Approach
Understand, Unlock & Unleash the Power of Your Brand
At BTP, we’re huge believers in the importance of upstream strategy and insight development to drive transformative, award-winning marketing platforms and programs.
Capabilities
- Target Identification & Insight Development
- Influencer Identification & Insight Development
- Category & Competitive Intelligence
- Corporate / Brand Perception & Reputation Assessment
Capabilities
- Positioning & Essence Development
- Brand Framework and Strategy Development
- Target & Message Architecture Development
- Facilitated Work Sessions
Capabilities
- Marketing & Communications Plan Development & Execution
- Content Creation
- Agency Search, Selection & On-Boarding
- Marketing Team Training & Media Training
Understand
Marketplace Dynamics
Capabilities
- Target Identification & Insight Development
- Influencer Identification & Insight Development
- Category & Competitive Intelligence
- Corporate / Brand Perception & Reputation Assessment
Unlock
Brand Platform
Capabilities
- Positioning & Essence Development
- Brand Framework and Strategy Development
- Target & Message Architecture Development
- Facilitated Work Sessions
Unleash
Integrated Marketing Communications
Capabilities
- Marketing & Communications Plan Development & Execution
- Content Creation
- Agency Search, Selection & On-Boarding
- Marketing Team Training & Media Training
We dig deep to gather crucial foundational intelligence, distill that information into a clear, compelling, and inspiring articulation, and execute it brilliantly.