What drives us
Brand builders with fundamentals at our core and partnership in our blood
We’re passionate brand marketers from both the client and agency sides of the business having grown up together over many years of extremely productive collaboration. We formed part of the core leadership team for Gatorade during a decade-long period of explosive growth when the U.S. business grew revenue from less than $1B to $5B. Since then, we’ve been growing brands across categories and across the country, in corporate leadership positions and in our own entrepreneurial endeavors. At BTP we apply that knowledge, collaborative style, curiousity and enthusiasm to tackle new marketing and brand-building challenges.